Internet advertising cost information is abundant and diverse. There is a great variety of advertising options to choose among. Some of these are free. Sometimes you have to be creative. For example, you can join an online social networking group and "make friends" in your area, based on similar interests. You can also do reciprocal link exchanges for free and/or banner ads.
It is possible to generate free website traffic from your existing customers by sending out regular emails with new product updates and related information. You can advertise for free on many different sites that offer classified ads. If you are a blogger you can add links to your blog to draw in more people. All of this is for free. But, time is money and there are ways to advertise that cost more cash but less of your time.
You may purchase online ads at websites that sell or host items that complement what you provide. These ads may be large or small and run frequently or infrequently. Those differences will help set the price of the ad. Also the number of hits per day at the site you are advertising on will help determine the rate you pay.
What good would it do you to pay for an ad on a site that has no traffic? It wouldn't. You must choose a site that has traffic that will be interested in what you have to sell, even if that means you can't afford to advertise as often. It is preferable to saturate a given market with your ads at the beginning of your marketing campaign, but everyone has to work within a budget and make modifications to their plans accordingly.
To Pay or Not to Pay
Search engine optimization (SEO) is often the preferred method of internet advertising, but it can be quite costly if you don't understand how to take advantage of the internet. It is up to you to determine how much you spend on advertising. You determine how many keywords you can afford to have recognized by the search engine and how much you are willing to pay to get them bumped to the top of the search engine results.
Another alternative is the pay-per-click method of advertising, which can be controlled and have daily limits placed on it to maintain expenses within a certain budget.
The main point to remember about internet advertising cost information is that it's up to you to determine how much you can afford to spend. If you have little capital to invest then spend your time utilizing the free methods. If time is of the essence, then invest your capital where it will work the most effectively.
Determine where you want to allocate your funds and put your money to work for you. This will free up your time to deal with and benefit from other aspects of internet advertising cost information.