A US online advertising campaign, targets a market demographic based on geographic segmentation. All that simply means is, you create an advertising plan that focuses on customers in the USA.
Although it is possible to advertise so that you attract global customers, many businesses choose to sell within the US only. In order to avoid dealing with issues such as global shipping, currency exchange rates, and import and export laws.
When you choose to limit your customer base to a particular country, the advertising program will be designed to reach your target market. This requires an understanding of how to fit your online marketing into your total marketing plan. The advertising you do online will be part of a larger advertising program you design.
For example, your website address should be included on your business cards or correspondence. The comprehensive advertising campaign will be focused on driving potential customers to your site in a number of ways.
Leading the Charge
The goal of any advertising program is to get the attention of potential customers and then convince them to purchase your product or service. When you choose to sell online, you want to do more than just get their attention. You want to convince the customer to browse through your website taking advantage of the links to information on products and services.
A good advertising campaign will use a number of tactics to generate customer leads and sales. The various marketing activities include creating a product search engine, adding site blogs, creating an inbound link campaign, developing an opt-in newsletter, utilizing auto responders, optimizing search results for your website and so on. There are dozens of ways to promote your business online, no matter how much or how little you have budgeted for advertising.
Effective advertising leads the charge when it comes to letting people know you exist and offer them something of value that will improve their life.
New Online World
The concepts of advertising and marketing are the same whether you are selling online or offline. But the tools which can be used are quite different. An effective and productive US online advertising campaign targets a specific market by country, using many site promotion methods.
It's a new online world, one which is constantly being upgraded with sophisticated, new advertising tools. This means you have unlimited opportunity to market your business. Your US online advertising campaign must target the customer.